Taboola Expands Access to Maximize Conversions Platform

09:51 AM EDT, 08/28/2024 (MT Newswires) -- Taboola (TBLA) said Wednesday it has opened up its updated Maximize Conversions advertising-focused bidding technology to all advertisers.

The new update allows advertisers to use Maximize Conversions without also needing to use Taboola's conversion-tracking applications, expanding access to thousands of additional advertisers, the company said.

Without providing specific metrics, Taboola said use of Maximize Conversions roughly doubled during Q2 compared with the first three months of 2024.

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